WHAT’S IN IT FOR ME?

All businesses in the proposed BID are can expect to reap a number of benefits brought by a BID.  Whether you’re a retailer, in the hospitality and service trade or a professional service, a BID will benefit you in a number of ways.  Below are some examples of how different businesses in Barnstaple could benefit from a BID:

National retailer on Barnstaple High Street

  • Increased marketing activity and events for Barnstaple, resulting in an increase in customers and visitors to the town – (please note, local authorities have no obligation to fund such activity but the BID could give us a meaningful amount of money to really put together some great marketing campaigns)
  • A more attractive town centre through enhanced floral displays, street furniture and signage, increasing people’s enjoyment and stay in the town centre
  • Further enhancing the Barnstaple Christmas campaign with additional lights and activities

Independent retailer off the High Street

A big part of Barnstaple’s appeal is attributable to its specialist shops and this is one of the elements of Barnstaple we really want to promote.

  • Increased marketing activity and promotion of Barnstaple and its specialist shops
  • Better signage and interactive information points to increase footfall around the town and let people know where you are
  • An enhanced Christmas campaign and events to attract more people and increase footfall around the town
  • A stronger ‘voice’ through the BID steering group about what matters to you in Barnstaple

 

Pubs and restaurants

The number and standard of eating and drinking outlets in Barnstaple has increased hugely over the last few years and eating and drinking is becoming an increasingly important part of why people come to Barnstaple.

  • Increased marketing and promotion of Barnstaple resulting in increased footfall and more customers
  • Better signage and interactive information points to allow people to understand the shops, restaurants, pubs, services and facilities in Barnstaple and where to find them
  • General promotion of the evening economy and enhanced safety and security through the possibility of additional and decorative lighting
  • An enhanced Christmas campaign and events to attract people into the town and keep them in the town for longer in the evening

 

Professional Services

A BID is more than just about attracting extra shoppers to town.  Any business and their staff will benefit from the BID.  You could benefit from:

  • Improvements to the appearance and creating a more vibrant town centre may help you to attract more clients and some of your current clients may be people whose business will benefit positively from the BID
  • A more vibrant Barnstaple may help to retain and attract high calibre staff
  • Stronger links with the business community in the BID area and increased networking opportunities
  • Ability to be represented and have your say in shaping the future of Barnstaple

 

A Property Owner

    • Benefit from additional investment in an area that is commercially important to you; this could translate into longer terms gain and future increases in property prices and rents
    • BIDs are a partnership arrangement which can be beneficial for property owners as they can be a way of establishing good working relationships with local authorities and other local businesses and organisations

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